Pause for a Blue Christmas with Kronenbourg

Christmas is around the corner and this year 2017 Kronenbourg is getting into the Christmas vibe without red nor green! 
This time Kronenbourg 1664 Blanc, the modern, fruity and refreshing wheat beer,
 is launching its
 ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy every little yet precious moments this festive season.

Thanks to Kronenbourg Malaysia for this invitation event which was held at the Nicsmann 1940s by Lewré on the Park in Starling Mall where it brought together 350 media and guests for a Blue Christmas celebration!!

Well, I must say we were sure warned about the dress code : Dashing Blue before attending this event thinking it was mainly to match the Kronenbourg  1664 Blanc’s blue facade. Never did I ever thought Kronenbourg would pull off a super BLUE Christmas festive ambience for that night and among the most outstanding thing was the magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles! Lars Lehmann, Managing Director of Carlsberg Malaysia that night officiated the launch with the ‘Christmas Tree Lighting Ceremony’

“In July this year, we launched ‘Pause for Le Moment’, a memorable and successful campaign which allowed our consumers to appreciate all the little quality moments life has to offer just like the French do. This time around, for Christmas, we wanted to advocate the same message but in a festive manner to create an equally memorable brand experience that is highly own able and distinctive to Kronenbourg 1664 Blanc” Lehmann said. He adds, “Kronenbourg 1664 Blanc advocates making deliberate choices about what we want from life and how we want to spend our time spreading the Christmas cheer and relishing this festive season with our loved ones.” 

Emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself. 

One of the coolest campaign of this month includes a once-in-a-lifetime chance of being in a giant roving snow globe!!!

Here's a picture of me in the snow globe while it had fake snow with Stephan.
Not to forget , Thanks Tim Chew for this Christmas antlers!

This Real Life Snow Glode is on set at selected bars and restaurants where fans can experience the holiday fun in a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas ! Don't miss out the opportunity to capture these picturesque moments during your visits as well as enjoying the exclusive Christmas promotions at these outlets throughout December 2017.

Here's the List of places where the Kronenbourg Real Life Snow Globe would be at during this December month!

Mark your calendar on December 22, because there will be a  ‘Pause for a Blue Christmas’ party,which would take place at Tom, Dick and Harry's @ Oasis, Ara Damansara and it's opened to the public !!! There will be their majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carolers singing Christmas tunes joyously among others.

Plus there will also be a 12-day ‘Pause for a Blue Christmas’ social countdown challenge series which will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party.
Participating consumers will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party. Plus, throughout December, you can also purchase an exclusive 4-bottle Christmas Gift-pack at leading supermarkets and hypermarkets to purchase the perfect gifts to friends and family.

Me and a picture with Emily Tang (IG: EmilyTang413 )

‘Pause For A Blue Christmas’ Campaign Key Dates
·      15th Nov – 31st December : Supermarket and Hypermarket Promotion Period
·      8th December 2017: Media Event - Christmas Tree Lighting Ceremony
·      8th - 19th December 2017: 12-Days Christmas Digital Social Challenge
·      9th - 20th December 2017 : Roving Giant Snow Globe
·      22nd Dec 2017: Consumer Event - Pause for Blue Christmas Party

For more info, please like Kronenbourg 1664 Blanc at

Thanks Andy Kho for the lovely photos !

Here , the rest are the guests of that night and some photos of us enjoying this Blue Christmas Event !
Me, Stephan , Leo from

Left :The Jessicat, Me and her colleagues Joanna Sara Choong and Leo Tan from

Me and Carlsberg team Loong Ng

Not to forget a selfie with tallpiscesgirl

And my bunch of gang again!

It was surely a lovely night with lots of Christmas vibes meeting all my blogger friends again.

A time of fellowship and socializing with them after a long time not seeing them.

A a final thank you to the pretty Kronenbourg girls on that day that took care of me so I wont go Kronenbourg-less.

I totally did not plan this outfit for that night and it turned out to be quite a stand out dress for that night.
Let me know what do you think of my new Bag and also my outfit of that night !

Cheers to this festive Christmas month with some Kronenbourg
and do keep update for a white Christmas next as I will be spending this 
year Christmas again in Winter wonderland, 
Norway !


Felicia zoe

HI, Im Felicia, a Youtuber, Special-Effect Makeup Artist , Linguist whom loves Batik painting. My blog started as a personal blog but then I gradually find that I enjoy writing reviews on products and sharing my experiences and travel stories with other readers. Feel free to drop me a message, and you can always email me at

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